In explaining how the feature works the company says it will take action to block requests when Android apps attempt to send data to the third-parties seeking it. Of those, 87% sent data to Google and 68% sent data to Facebook,” the company said in a blog post explaining the reason for the feature. “Over 96% of the popular free Android apps we tested (based on rankings) contained hidden third-party trackers. Users opting into the beta will regularly be informed of how many tracking requests have been wiped out. While it exists within the browser app, it can still manage to police tracking activity across other apps installed upon your phone. No such feature currently exists within Android. The app tracking protection sounds similar to Apple’s App Tracking Transparency opt-out feature, which launched last year in iOS 14.5, but DuckDuckGo says its wants to offer greater protection than Apple’s tool. The feature, which is launching in private beta within the DuckDuckGo Privacy Browser, is described by the company as “the easiest way to block trackers lurking in your apps.” The privacy-focused DuckDuckGo browser app is launching a new feature on Android that will seek to prevent third-party companies tracking users within Android apps that aren’t their own.
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